Job: Lead Generation Supervisor

This posting has expired and is no longer available.

Job Description

Position Summary

The Lead Generation Supervisor will supervise and support the Lead Generation team staff, be responsible for assessing the team’s work, and for providing feedback to maximize performance. This role will become the expert with our CRM system and utilize the data to create reports and action items. Additional responsibilities include entry of lead information into the customer relationship management (CRM) system, passing off qualified leads to the field sales team, acting as a resource for other lead generation specialists with regard to call center processes, best practices, information systems usage, product and service information, and questions regarding daily call center activity. The primary goal is to drive excellent performance from your team that will bring sustainable business growth.


Job Functions

  • Assist in the formulation of targets for individuals and teams.
  • Answer questions from staff and provide guidance and feedback.
  • Measure performance with key metrics.
  • Utilize sales and persuasive skills to generate new business opportunities.
  • Understand and communicate information about products and services.
  • Conduct customer surveys and report data to management.
  • Communicate company value proposition and key differentiators.
  • Follow-up with field sales representatives to ensure smooth lead transition.
  • Enter lead information quickly into CRM system.
  • Respond to inbound internet leads.
  • Navigate quickly through CRM, telephone and email systems, as required.
  • Meet or exceed weekly, monthly and quarterly lead generation performance targets.
  • Proactively and responsively perform calling and emailing activities with minimal oversight.
  • Act as a resource for other call center employees when they have questions or concerns.
  • Collect, track and report lead generation performance data to management.
  • Identify potential performance, or other issues, and escalate to management.

Skills / Requirements


  • 1+ year in a supervisory role
  • Approximately two (2) to four (4) years in a related sales capacity



  • High school diploma required
  • Organized and reliable
  • Ability to interact professionally and courteous with past and prospective Ace Asphalt customers
  • Excellent interpersonal and communication skills
  • CRM information system experience preferred
  • Effective verbal and listening skills
  • Ability to function effectively, independently and in a team environment
  • Basic typing and computer skills required, with an emphasis upon Microsoft Office applications